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Beach Boulevard Hotel Project

Project at a Glance

Hotel Project Goals & Benefits

A hotel development at 2212 Beach Boulevard would achieve three City goals: anchor Palmetto Avenue ‘Main Street’, strengthen Pacifica’s visitor serving economy, and bring additional tax revenue to the City.


Happening Now

Council Seeks Public Input on Development of 2212 Beach Boulevard

City Hall Listens survey seeks public response on whether the City of Pacifica should proceed with a hotel development at the 2212 Beach Blvd./Former Waste Water Treatment Plant site.

Take the survey here and share your thoughts at the March 12, 2018 City Council meeting.


January / February 2018

On January 22, 2018, the City Council determined that the 2212 Beach Blvd. site would no longer be considered for the new library.  During this time period the City and the developer were unable to agree on key terms for the development and operation of the hotel, which led the City Council and developer to mutually agree to terminate negotiations. The Palmetto Streetscape project nearing completion of Phase 1 and recent Council decisions regarding terminating ENA negotiations with the hotel developer and removing a library site from 2212 Beach Blvd. create an opportunity to solicit new development proposals for the 2212 Beach Blvd. site.

At its February 26, 2018 meeting, the Pacifica City Council considered a new solicitation process for a hotel development at the 2212 Beach Boulevard site.  The February 26 Council report can be reviewed here:  [insert link]  During Council’s consideration of this item, a question arose about whether a different use, such as the concept of a Pacifica Ocean Discovery Center, would be better suited for that site.  The Council has continued the discussion to the March 12, 2018 City Council meeting in order to receive more public input on whether a hotel should be developed at that site.

Past Project Developments

City Council Selected Hotel Developer September 12, 2016

The Pacifica City Council selected Friend Development Group at its meeting on September 12, 2016 at 7:00 pm at the City Council Chambers, also located at 2212 Beach Boulevard. The Council also authorized staff to prepare and Agreement to Negotiate (ANE) with developer - work which is underway now.

October 2015 / March 2016

In October 2015 and March 2016 the City of Pacifica issued a Request for Qualifications and a Request for Proposals for hotel development at the 3.5-acre site parcel at 2212 Beach Boulevard that would achieve three City goals: anchor Palmetto Avenue ‘Main Street’, strengthen Pacifica’s visitor serving economy, and bring additional tax revenue to the City. The concept plan and solicitation documents included hotel, restaurant, residential, and a public library as potential uses for the site.

More Documents on 2212 Beach Boulevard Site

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